18.10.07

The most beautiful booth at Biotechnica

Category: Micromol

Molecular biology in golden frames.

At the Biotechnica 2007 MicroMol´s "The fine art if life science" was presented for the first time to the public - spectacularly! The booth in hall 8 was presented almost like an exhibition in the exhibition and was an insiders tip from the first day. "We never saw science like this!" or "That´s absolutely different! Fantastic!" were reactions to the idea to exhibit the high-ranking products, beeing unique troughout the world to some extent in golden frames like pictures.

"Our products are different. We developed them according to our own substantial needs for using them ourselves! That´s what we want to communicate!", MicroMol´s CEO, Dr. Andreas Dreusch, declared. "The gaps we found are the same every other scientist realizes. That makes the solutions different."

Intrinsically MicroMol is a Research and development enterprise. "We take our services for fine art, too." Dr. Dreusch said. "Even as service providers we fulfill our own needs, adopting the customers problems. Fundamentally we do not offer off the shelf solutions!"